The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer
Publisher: New York, New York : Portfolio/Penguin, [2015]Copyright date: ©2015Description: viii, 248 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 1591847869
- 9781591847861
- 9781591848325
- 1591848326
- 658.8/342 23
- HF5415.32 .B46 2015
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HF5415.32 .B46 2015 (Browse shelf(Opens below)) | 1 | Available | 33039001388767 |
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| HF5415.2 .S56 2001 Inside information : making sense of marketing data / | HF5415.2 .W454 2012 The entrepreneur's guide to market research / | HF5415.32 .A25 1997 What kids buy and why : the psychology of marketing to kids / | HF5415.32 .B46 2015 The smarter screen : surprising ways to influence and improve online behavior / | HF5415.32 .B6713 2006 Cheap : the real cost of the global trend for bargains, discounts & consumer choice / | HF5415.32 .C64 2006 Marketing to the new super consumer : mom & kid / | HF5415.32 .G457 2012 Gender, culture, and consumer behavior / |
Includes bibliographical references (pages 215-238) and index
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools
"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList
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