The smarter screen : surprising ways to influence and improve online behavior /
Benartzi, Shlomo,
The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer - viii, 248 pages : illustrations ; 23 cm
Includes bibliographical references (pages 215-238) and index
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools
"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList
1591847869 9781591847861 9781591848325 1591848326
Decision making
Consumer behavior
Internet
Neuroeconomics
HF5415.32 / .B46 2015
658.8/342
The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer - viii, 248 pages : illustrations ; 23 cm
Includes bibliographical references (pages 215-238) and index
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools
"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList
1591847869 9781591847861 9781591848325 1591848326
Decision making
Consumer behavior
Internet
Neuroeconomics
HF5415.32 / .B46 2015
658.8/342