NMC Library
Image from Google Jackets

The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer

By: Contributor(s): Publisher: New York, New York : Portfolio/Penguin, [2015]Copyright date: ©2015Description: viii, 248 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1591847869
  • 9781591847861
  • 9781591848325
  • 1591848326
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32 .B46 2015
Contents:
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools
Summary: "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415.32 .B46 2015 (Browse shelf(Opens below)) 1 Available 33039001388767

Includes bibliographical references (pages 215-238) and index

Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools

"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList

There are no comments on this title.

to post a comment.

Powered by Koha