MARC details
000 -LEADER |
fixed length control field |
01816cam a2200421Ii 4500 |
001 - CONTROL NUMBER |
control field |
894540660 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190729110409.0 |
019 ## - |
-- |
919591007 |
-- |
927382933 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141105t20152015nyua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1591847869 |
Qualifying information |
(hardcover) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781591847861 |
Qualifying information |
(hardcover) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781591848325 |
Qualifying information |
(paperback : international edition) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1591848326 |
Qualifying information |
(paperback : international edition) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)894540660 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
YDXCP |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
YDXCP |
Modifying agency |
BTCTA |
-- |
OCLCQ |
-- |
TOH |
-- |
YDX |
-- |
CDX |
-- |
OCLCO |
-- |
IUO |
-- |
YBM |
-- |
ON8 |
-- |
OCLCF |
-- |
SINLB |
-- |
FM0 |
-- |
IK2 |
-- |
BDX |
-- |
CNCEN |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.32 |
Item number |
.B46 2015 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/342 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Benartzi, Shlomo, |
245 14 - TITLE STATEMENT |
Title |
The smarter screen : |
Remainder of title |
surprising ways to influence and improve online behavior / |
Statement of responsibility, etc. |
Shlomo Benartzi with Jonah Lehrer |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York, New York : |
Name of producer, publisher, distributor, manufacturer |
Portfolio/Penguin, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 248 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (pages 215-238) and index |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList |
596 ## - |
-- |
1 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Decision making |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Neuroeconomics |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lehrer, Jonah, |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
Series part designator, SPT (RLIN) |
u609522 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
32994 |