First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell.
Publication details: New York, NY : American Management Association, c2006.Description: x, 243 p. : ill. ; 24 cmISBN:- 0814472990
- 381/.4564126 22
- HD9348.U54 G38 2006
Contents:
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HD9348 .U54 G38 2006 (Browse shelf(Opens below)) | 1 | Available | 33039000750108 |
Browsing NMC Library shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| HD9210 .A2 K4 2006 The spice route : a history / | HD9235 .P82 U434 2008 Crunch! : a history of the great American potato chip / | HD9259 .B3 U523 2007 Bananas : how the United Fruit Company shaped the world / | HD9348 .U54 G38 2006 First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / | HD9348.5 .O723 H35 2009 Squeezed : what you don't know about orange juice / | HD9349 .M542 R69 2008 Bottlemania : how water went on sale and why we bought it / | HD9349.S634 C674 2000 For God, country, and Coca-Cola : the unauthorized history of the great American soft drink and the company that makes it / |
Includes bibliographical references (p. [231]-238) and index.
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
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