First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell.
Publication details: New York, NY : American Management Association, c2006.Description: x, 243 p. : ill. ; 24 cmISBN:- 0814472990
- 381/.4564126 22
- HD9348.U54 G38 2006
Contents:
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | HD9348 .U54 G38 2006 (Browse shelf(Opens below)) | 1 | Available | 33039000750108 |
Includes bibliographical references (p. [231]-238) and index.
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
There are no comments on this title.
Log in to your account to post a comment.