First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon /
Rovell, Darren, 1978-
First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell. - New York, NY : American Management Association, c2006. - x, 243 p. : ill. ; 24 cm.
Includes bibliographical references (p. [231]-238) and index.
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
0814472990
2005013242
Gatorade (Firm)
Beverage industry--United States.
HD9348.U54 / G38 2006
381/.4564126
First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon / Darren Rovell. - New York, NY : American Management Association, c2006. - x, 243 p. : ill. ; 24 cm.
Includes bibliographical references (p. [231]-238) and index.
Sweat in a bottle -- The mystique is born -- From field to shelves -- Wrestling over Gatorade -- The "tipping" point -- "Be like Mike" -- "We're going to war" -- The Gatorade rules -- Gatorade critics.
0814472990
2005013242
Gatorade (Firm)
Beverage industry--United States.
HD9348.U54 / G38 2006
381/.4564126