Adcreep : the case against modern marketing / Mark Bartholomew.
Publisher: Stanford, California : Stanford Law Books, an imprint of Stanford University Press, [2017]Description: 236 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780804795814 (cloth : alk. paper)
- 343.7308/2 23
- KF1614 .B37 2017
Contents:
Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | KF1614 .B37 2017 (Browse shelf(Opens below)) | 1 | Available | 33039001427292 |
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Includes bibliographical references and index.
Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.
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