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Adcreep : the case against modern marketing /

Bartholomew, Mark, 1971-

Adcreep : the case against modern marketing / Mark Bartholomew. - 236 pages ; 24 cm

Includes bibliographical references and index.

Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.

ISBN: 9780804795814 (cloth : alk. paper)

LCCN: 2016040091

Subjects--Topical Terms:
Advertising laws--United States.
Marketing--Law and legislation--United States.
Advertising--Social aspects--United States.
Marketing--Social aspects--United States.

LC Class. No.: KF1614 / .B37 2017

Dewey Class. No.: 343.7308/2

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