Adcreep : the case against modern marketing / Mark Bartholomew.

By:

Bartholomew, Mark, 1971-

Publisher: Stanford, California : Stanford Law Books, an imprint of Stanford University Press, [2017]Description: 236 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780804795814 (cloth : alk. paper)

Subject(s):

Additional physical formats: Online version:: AdcreepDDC classification:

343.7308/2 23

LOC classification:

KF1614 .B37 2017

Contents:

Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	KF1614 .B37 2017 (Browse shelf(Opens below))	1	Available		33039001427292

Includes bibliographical references and index.

Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep.

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