Kids and branding in a digital world / Barrie Gunter.
Publisher: Manchester : Manchester University Press, 2016Description: 205 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781784992453
- 1784992453
- 9780719097874
- 0719097878
- 658.827083 23
- HD69.B7 G86 2016
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | HD69 .B7 G86 2016 (Browse shelf(Opens below)) | 1 | Available | 33039001391720 |
Browsing NMC Library shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| HD66 .L456 2002 The five dysfunctions of a team : a leadership fable / | HD69 .B7 B58 2005 Branded for life : how Americans are brainwashed by the brands we love / | HD69 .B7 B733 2009 Brands and branding / | HD69 .B7 G86 2016 Kids and branding in a digital world / | HD69 .B7 H346 2004 Brand royalty : how the world's top 100 brands thrive and survive / | HD69 .B7 M667 2004 From Altoids to Zima : the surprising stories behind 125 brand names / | HD69 .B7 Q37 2003 Branded : the buying and selling of teenagers / |
Includes bibliographical references (pages 164-195) and index.
What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.
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