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Kids and branding in a digital world / Barrie Gunter.

By: Publisher: Manchester : Manchester University Press, 2016Description: 205 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781784992453
  • 1784992453
  • 9780719097874
  • 0719097878
Subject(s): DDC classification:
  • 658.827083 23
LOC classification:
  • HD69.B7 G86 2016
Contents:
What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HD69 .B7 G86 2016 (Browse shelf(Opens below)) 1 Available 33039001391720

Includes bibliographical references (pages 164-195) and index.

What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.

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