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Kids and branding in a digital world /

Gunter, Barrie,

Kids and branding in a digital world / Barrie Gunter. - 205 pages ; 24 cm.

Includes bibliographical references (pages 164-195) and index.

What is a brand? -- Kids and branding -- Emergence of brand consciousness -- Children and digital branding -- Branding potential of online social media -- Brands and advergames -- Brands and adverworlds -- Regulation and control of branding to children.

ISBN: 9781784992453 1784992453 9780719097874 0719097878

LCCN: 2016304510

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Internet advertising and children.
Brand name products.
Branding (Marketing)
Internet advertising and children.

LC Class. No.: HD69.B7 / G86 2016

Dewey Class. No.: 658.827083

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