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Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.

By: Contributor(s): Publisher: Cambridge, Massachusetts : The MIT Press, [2014]Description: xiii, 130 pages : illustrations (some color) ; 25 x 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780262026963
Subject(s): DDC classification:
  • 659.2/9629454 23
LOC classification:
  • TL789.8.U6 A58156 2014
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks TL789.8 .U6 A58156 2014 (Browse shelf(Opens below)) 1 Available 33039001339885

Includes bibliographical references (pages 126-129).

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