Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.

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Publisher: Cambridge, Massachusetts : The MIT Press, [2014]Description: xiii, 130 pages : illustrations (some color) ; 25 x 29 cmContent type:

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	TL789.8 .U6 A58156 2014 (Browse shelf(Opens below))	1	Available		33039001339885

Includes bibliographical references (pages 126-129).

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