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Marketing the moon : the selling of the Apollo lunar program /

Scott, David Meerman.

Marketing the moon : the selling of the Apollo lunar program / David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. - xiii, 130 pages : illustrations (some color) ; 25 x 29 cm

Includes bibliographical references (pages 126-129).

ISBN: 9780262026963

LCCN: 2013039798

Subjects--Corporate Names:
Project Apollo (U.S.)--Public relations--History.
United States. National Aeronautics and Space Administration --Public relations.

Subjects--Topical Terms:
Space flight to the moon--History.
Astronautics--Press coverage--History.--United States

Subjects--Geographic Terms:
Moon--Exploration--History.

LC Class. No.: TL789.8.U6 / A58156 2014

Dewey Class. No.: 659.2/9629454

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