American icon : Alan Mulally and the fight to save Ford Motor Company / by Bryce G. Hoffman.

By:

Hoffman, Bryce G

Publication details: New York : Crown Business, c2012.Description: x, 422 p., [8] p. of plates : ill. ; 25 cmISBN:

9780307886057
9780307886064

Subject(s):

DDC classification:

338.7/629222092 23

LOC classification:

HD9710.U54 F636 2012

Summary: At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HD9710 .U54 F636 2012 (Browse shelf(Opens below))	1	Available		33039001335651

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Previous	HD9710 .U53 D4725 2010 Punching out : one year in a closing Detroit auto plant /	HD9710 .U53 D477 1996 How Detroit became the automotive capital : 100th anniversary /	HD9710 .U54 D38 1999 Images of motoring : General Motors : a photographic history /	HD9710 .U54 F636 2012 American icon : Alan Mulally and the fight to save Ford Motor Company /	HD9710 .U54 G47574 2010 Sixty to zero : an inside look at the collapse of General Motors--and the Detroit auto industry /	HD9710 .U54 N25 2016 Lost car companies of Detroit /	HD9711 .U63 R635 2021 Flying blind : the 737 MAX tragedy and the fall of Boeing /	Next

Includes bibliographical references (p. [410]-411) and index.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.

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