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American icon : Alan Mulally and the fight to save Ford Motor Company / by Bryce G. Hoffman.

By: Publication details: New York : Crown Business, c2012.Description: x, 422 p., [8] p. of plates : ill. ; 25 cmISBN:
  • 9780307886057
  • 9780307886064
Subject(s): DDC classification:
  • 338.7/629222092 23
LOC classification:
  • HD9710.U54 F636 2012
Summary: At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HD9710 .U54 F636 2012 (Browse shelf(Opens below)) 1 Available 33039001335651

Includes bibliographical references (p. [410]-411) and index.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.

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