A social strategy : how we profit from social media / Mikolaj Jan Piskorski.
Publisher: Princeton, New Jersey : Princeton University Press, [2014]Description: xii, 275 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9780691153391
- 658.8/72 23
- HF5415.1265 .P57 2014
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HF5415.1265 .P57 2014 (Browse shelf(Opens below)) | 1 | Available | 33039001333383 |
Browsing NMC Library shelves, Shelving location: Stacks Close shelf browser (Hides shelf browser)
| HF5415.1265 .D527 2013 The visual marketing revolution : 26 rules to help social media marketers connect the dots / | HF5415.1265 .H46 2013 Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World / | HF5415.1265 .L63 2001 Gonzo marketing : winning through worst practices / | HF5415.1265 .P57 2014 A social strategy : how we profit from social media / | HF5415.1265 .S393 2007 The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / | HF5415.1265 .S6513 2020 Branded interactions : marketing through design in the digital age / | HF5415.127 .G76 2008 The age curve : how to profit from the coming demographic storm / |
Includes bibliographical references and index.
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
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