A social strategy : how we profit from social media /
Piskorski, MikoÅaj Jan.
A social strategy : how we profit from social media / Mikolaj Jan Piskorski. - xii, 275 pages ; 25 cm
Includes bibliographical references and index.
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
9780691153391
2013035547
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
HF5415.1265 / .P57 2014
658.8/72
A social strategy : how we profit from social media / Mikolaj Jan Piskorski. - xii, 275 pages ; 25 cm
Includes bibliographical references and index.
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
9780691153391
2013035547
Internet marketing.
Social media--Economic aspects.
Online social networks--Economic aspects.
HF5415.1265 / .P57 2014
658.8/72