A social strategy : (Record no. 26357)
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000 -LEADER | |
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fixed length control field | 01648nam a2200361 i 4500 |
001 - CONTROL NUMBER | |
control field | 2013035547 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | DLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190729105321.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130910s2014 nju b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2013035547 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780691153391 |
Qualifying information | alkaline paper |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DLC |
Modifying agency | MvI |
-- | MiTN |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | EY8Z |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1265 |
Item number | .P57 2014 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/72 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Piskorski, MikoÅaj Jan. |
245 12 - TITLE STATEMENT | |
Title | A social strategy : |
Remainder of title | how we profit from social media / |
Statement of responsibility, etc. | Mikolaj Jan Piskorski. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Princeton, New Jersey : |
Name of producer, publisher, distributor, manufacturer | Princeton University Press, |
Date of production, publication, distribution, manufacture, or copyright notice | [2014] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 275 pages ; |
Dimensions | 25 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions. |
596 ## - | |
-- | 1 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Social media |
General subdivision | Economic aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Online social networks |
General subdivision | Economic aspects. |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
Series part designator, SPT (RLIN) | u375528 |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
a | HF5415.1265 .P57 2014 |
w | LC |
c | 1 |
h | EY8Z |
i | 33039001333383 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
a | 26357 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
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Library of Congress Classification | Stacks | 06/19/2018 | HF5415.1265 .P57 2014 | 33039001333383 | 07/06/2023 | 1 | Book |