Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.

By:

Yarrow, Kit, 1958-

Contributor(s):

O'Donnell, Jayne

Publication details: San Francisco : Jossey-Bass, c2009.Edition: 1st edDescription: xx, 250 p. ; 24 cmISBN:

9780470400913 (cloth)
0470400919 (cloth)

Subject(s):

DDC classification:

658.8/340835 22

LOC classification:

HF5415.332.Y66 Y37 2009

Contents:

Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.

Summary: Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5415.332 .Y66 Y37 2009 (Browse shelf(Opens below))	1	Available		33039001219533

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Previous	HF5415.33 .U6 J33 2004 Raising consumers : children and the American mass market in the early twentieth century /	HF5415.33 .U6 S355 2004 Born to buy : the commercialized child and the new consumer culture /	HF5415.332 .Y66 B75 2015 Youthnation : building remarkable brands in a youth-driven culture /	HF5415.332 .Y66 Y37 2009 Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail /	HF5415.5 .B3673 2000 Emotional value : creating strong bonds with your customers /	HF5415.5 .B86 2006 The outside-in corporation : how to build a customer-centric organization for breakthrough results /	HF5415.5 .H474 2015 What great service leaders know and do : creating breakthroughs in service firms /	Next

Includes bibliographical references and index.

Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.

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