Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail /
Yarrow, Kit, 1958-
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell. - 1st ed. - San Francisco : Jossey-Bass, c2009. - xx, 250 p. ; 24 cm.
Includes bibliographical references and index.
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
9780470400913 (cloth) 0470400919 (cloth)
2009017419
GBA959234 bnb
015291533 Uk
Young adult consumers--Attitudes.
Generation Y--Attitudes.
Marketing.
HF5415.332.Y66 / Y37 2009
658.8/340835
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell. - 1st ed. - San Francisco : Jossey-Bass, c2009. - xx, 250 p. ; 24 cm.
Includes bibliographical references and index.
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
9780470400913 (cloth) 0470400919 (cloth)
2009017419
GBA959234 bnb
015291533 Uk
Young adult consumers--Attitudes.
Generation Y--Attitudes.
Marketing.
HF5415.332.Y66 / Y37 2009
658.8/340835