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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.

By: Contributor(s): Publication details: San Francisco : Jossey-Bass, c2009.Edition: 1st edDescription: xx, 250 p. ; 24 cmISBN:
  • 9780470400913 (cloth)
  • 0470400919 (cloth)
Subject(s): DDC classification:
  • 658.8/340835 22
LOC classification:
  • HF5415.332.Y66 Y37 2009
Contents:
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
Summary: Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415.332 .Y66 Y37 2009 (Browse shelf(Opens below)) 1 Available 33039001219533

Includes bibliographical references and index.

Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.

Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.

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