The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.

By:

Roman, Kenneth

Publication details: New York : Palgrave Macmillan, 2009.Edition: 1st edDescription: xiv, 282 p., [8] p. of plates : ill. ; 25 cmISBN:

9781403978950
1403978956

Other title:

David Ogilvy and the making of modern advertising

Subject(s):

DDC classification:

659.092 B 22

LOC classification:

HF5810.O34 A3 2009

Online resources:

Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Book	NMC Library	Stacks	HF5810 .O34 A3 2009 (Browse shelf(Opens below))	1	Available		33039001109908

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Includes bibliographical references (p. [249]-271) and index.

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

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