MARC details
| 000 -LEADER |
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| fixed length control field |
01827cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2008040118 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190729103637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080917s2009 nyuaf b 001 0beng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2008040118 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781403978950 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1403978956 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)256763859 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
EY8Z |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5810.O34 |
| Item number |
A3 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.092 |
| -- |
B |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roman, Kenneth. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The king of Madison Avenue : |
| Remainder of title |
David Ogilvy and the making of modern advertising / |
| Statement of responsibility, etc. |
Kenneth Roman. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
David Ogilvy and the making of modern advertising |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 282 p., [8] p. of plates : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [249]-271) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. |
| 596 ## - |
|---|
| -- |
1 |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ogilvy, David, |
| Dates associated with a name |
1911-1999. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising executives |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising agencies |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0828/2008040118.html">http://www.loc.gov/catdir/toc/ecip0828/2008040118.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html">http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html">http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html</a> |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u194244 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| h |
EY8Z |
| i |
33039001109908 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
14686 |