The king of Madison Avenue : David Ogilvy and the making of modern advertising /
Roman, Kenneth.
The king of Madison Avenue : David Ogilvy and the making of modern advertising / David Ogilvy and the making of modern advertising Kenneth Roman. - 1st ed. - New York : Palgrave Macmillan, 2009. - xiv, 282 p., [8] p. of plates : ill. ; 25 cm.
Includes bibliographical references (p. [249]-271) and index.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
9781403978950 1403978956
2008040118
Ogilvy, David, 1911-1999.
Advertising executives--United States--Biography.
Advertising agencies--History--United States--20th century.
Advertising--History--United States--20th century.
HF5810.O34 / A3 2009
659.092 B
The king of Madison Avenue : David Ogilvy and the making of modern advertising / David Ogilvy and the making of modern advertising Kenneth Roman. - 1st ed. - New York : Palgrave Macmillan, 2009. - xiv, 282 p., [8] p. of plates : ill. ; 25 cm.
Includes bibliographical references (p. [249]-271) and index.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
9781403978950 1403978956
2008040118
Ogilvy, David, 1911-1999.
Advertising executives--United States--Biography.
Advertising agencies--History--United States--20th century.
Advertising--History--United States--20th century.
HF5810.O34 / A3 2009
659.092 B