The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2005.Description: xxx, 237 p. : ill. ; 24 cmISBN:- 0131860828
- 658.5/75 22
- HF5415.153 .V63 2005
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NMC Library | Stacks | HF5415.153 .V63 2005 (Browse shelf(Opens below)) | 1 | Available | 33039000757715 |
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Includes bibliographical references and index.
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
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