NMC Library
Image from Google Jackets

The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2005.Description: xxx, 237 p. : ill. ; 24 cmISBN:
  • 0131860828
Subject(s): DDC classification:
  • 658.5/75 22
LOC classification:
  • HF5415.153 .V63 2005
Online resources:
Contents:
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415.153 .V63 2005 (Browse shelf(Opens below)) 1 Available 33039000757715

Includes bibliographical references and index.

The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.

There are no comments on this title.

to post a comment.

Powered by Koha