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Ethical marketing / Patrick E. Murphy ... [et al.].

Contributor(s): Series: Basic ethics in actionPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Description: xxi, 266 p. ; 23 cmISBN:
  • 0131848143
Subject(s): DDC classification:
  • 174/.96588 22
LOC classification:
  • HF5415 .E796 2005
Contents:
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5415 .E796 2005 (Browse shelf(Opens below)) 1 Available 33039000751692

Includes bibliographical references (p. 248-257) and index.

Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.

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