The secret sales pitch : an overview of subliminal advertising / by August Bullock.
Publication details: San Jose, CA : Norwich Publishers, c2004.Description: 272 p. : ill. (some col.) ; 23 cmISBN:- 0974264008 (pbk.)
- 659.1/01/9 22
- HF5827.9 .B85 2004
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HF5827.9 .B85 2004 (Browse shelf(Opens below)) | 1 | Available | 33039000728906 |
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Includes bibliographical references and index.
Ch. 1. Hungry? Eat Popcorn! The History Of Subliminal Persuasion -- Ch. 2. Mommy And I Are One The Science Of The Secret Sales Pitch -- Ch. 3. I Ropped Doing The Bump Rebutting The Denial -- Ch. 4. Disturbing Taboos The Courage To Look -- Ch. 5. The Secret Self Reflections In The Subliminal Mirror -- Ch. 6. Have It Your Way How To Use Subliminal Techniques -- Ch. 7. From La Bamba To The Internet Bringing It All Home -- After Words. Appendix A: Projects And Experiments. Appendix B: Serious Research.
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