The secret sales pitch : an overview of subliminal advertising /
Bullock, August.
The secret sales pitch : an overview of subliminal advertising / by August Bullock. - San Jose, CA : Norwich Publishers, c2004. - 272 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and index.
Ch. 1. Hungry? Eat Popcorn! The History Of Subliminal Persuasion -- Ch. 2. Mommy And I Are One The Science Of The Secret Sales Pitch -- Ch. 3. I Ropped Doing The Bump Rebutting The Denial -- Ch. 4. Disturbing Taboos The Courage To Look -- Ch. 5. The Secret Self Reflections In The Subliminal Mirror -- Ch. 6. Have It Your Way How To Use Subliminal Techniques -- Ch. 7. From La Bamba To The Internet Bringing It All Home -- After Words. Appendix A: Projects And Experiments. Appendix B: Serious Research.
0974264008 (pbk.)
2003109700
Subliminal advertising.
Advertising.
Marketing--Psychological aspects.
Marketing.
Subliminal perception.
HF5827.9 / .B85 2004
659.1/01/9
The secret sales pitch : an overview of subliminal advertising / by August Bullock. - San Jose, CA : Norwich Publishers, c2004. - 272 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and index.
Ch. 1. Hungry? Eat Popcorn! The History Of Subliminal Persuasion -- Ch. 2. Mommy And I Are One The Science Of The Secret Sales Pitch -- Ch. 3. I Ropped Doing The Bump Rebutting The Denial -- Ch. 4. Disturbing Taboos The Courage To Look -- Ch. 5. The Secret Self Reflections In The Subliminal Mirror -- Ch. 6. Have It Your Way How To Use Subliminal Techniques -- Ch. 7. From La Bamba To The Internet Bringing It All Home -- After Words. Appendix A: Projects And Experiments. Appendix B: Serious Research.
0974264008 (pbk.)
2003109700
Subliminal advertising.
Advertising.
Marketing--Psychological aspects.
Marketing.
Subliminal perception.
HF5827.9 / .B85 2004
659.1/01/9