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Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.

Contributor(s): Series: LEA's communication seriesPublication details: Mahwah, New Jersey : Lawrence Erlbaum Associates, 2003.Description: xii, 294 p. : ill. ; 24 cmISBN:
  • 0805841172 (cloth : alk. paper)
  • 0805841180 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 306.7 21
LOC classification:
  • HF5827.85 .S494 2003
Contents:
1. One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / Tom Reichert and Jacqueline J. Lambiase. Part I: Research Approaches to Sex in Advertising: 2. What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / Tom Reichert -- 3. Historical and Psychological Perspectives of the Erotic Appeal in Advertising / Juliann Sivulka -- 4. Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / Jonathan E. Schroeder and Janet L. Borgerson. Part II: Consumer Responses to Sex in Advertising: 5. Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / Michael S. LaTour and Tony L. Henthorne -- 6. The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / Annie Lang, Kevin Wise, Seungwhan Lee, and Xiaomei Cai -- 7. Sex(haustion) Sells: Marketing in a Saturated Mediascape / Collin Gifford Brooke -- 8. Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / Stephen J. Gould. PART III: Cultural Impact and Interpretation: 9. Advertising and Disconnection / Jean Kilbourne -- 10. Adcult and Gender / James B. Twitchell -- 11. Subliminal Sexuality: The Fountainhead for America's Obsession / Wilson Bryan Key. PART IV: Contexts and Audiences: 12. Masculinism(s) and the Male Image: What Does It Mean To Be a Man? / Barbara B. Ster -- 13. Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / Gary R. Hicks -- 14. Sex-Online and in Internet Advertising / Jacqueline J. Lambiase. Part V: Conclusion: 15. Future Questions and Challenges: Advertising Research in the Midst of Sex Noise / Jacqueline Lambiase and Tom Reichert.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HF5827.85 .S494 2003 (Browse shelf(Opens below)) 1 Available 33039000698158

Includes bibliographical references and indexes.

1. One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / Tom Reichert and Jacqueline J. Lambiase. Part I: Research Approaches to Sex in Advertising: 2. What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / Tom Reichert -- 3. Historical and Psychological Perspectives of the Erotic Appeal in Advertising / Juliann Sivulka -- 4. Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / Jonathan E. Schroeder and Janet L. Borgerson. Part II: Consumer Responses to Sex in Advertising: 5. Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / Michael S. LaTour and Tony L. Henthorne -- 6. The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / Annie Lang, Kevin Wise, Seungwhan Lee, and Xiaomei Cai -- 7. Sex(haustion) Sells: Marketing in a Saturated Mediascape / Collin Gifford Brooke -- 8. Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / Stephen J. Gould. PART III: Cultural Impact and Interpretation: 9. Advertising and Disconnection / Jean Kilbourne -- 10. Adcult and Gender / James B. Twitchell -- 11. Subliminal Sexuality: The Fountainhead for America's Obsession / Wilson Bryan Key. PART IV: Contexts and Audiences: 12. Masculinism(s) and the Male Image: What Does It Mean To Be a Man? / Barbara B. Ster -- 13. Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / Gary R. Hicks -- 14. Sex-Online and in Internet Advertising / Jacqueline J. Lambiase. Part V: Conclusion: 15. Future Questions and Challenges: Advertising Research in the Midst of Sex Noise / Jacqueline Lambiase and Tom Reichert.

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