MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02851cam a22003374a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2002023530 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190729102658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020312s2003 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002023530 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0805841172 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0805841180 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
EY8Z |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827.85 |
| Item number |
.S494 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
306.7 |
| Edition number |
21 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Sex in advertising : |
| Remainder of title |
perspectives on the erotic appeal / |
| Statement of responsibility, etc. |
edited by Tom Reichert, Jacqueline Lambiase. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mahwah, New Jersey : |
| Name of publisher, distributor, etc. |
Lawrence Erlbaum Associates, |
| Date of publication, distribution, etc. |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 294 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
LEA's communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising / Tom Reichert and Jacqueline J. Lambiase. Part I: Research Approaches to Sex in Advertising: 2. What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research / Tom Reichert -- 3. Historical and Psychological Perspectives of the Erotic Appeal in Advertising / Juliann Sivulka -- 4. Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising / Jonathan E. Schroeder and Janet L. Borgerson. Part II: Consumer Responses to Sex in Advertising: 5. Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising Response / Michael S. LaTour and Tony L. Henthorne -- 6. The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising / Annie Lang, Kevin Wise, Seungwhan Lee, and Xiaomei Cai -- 7. Sex(haustion) Sells: Marketing in a Saturated Mediascape / Collin Gifford Brooke -- 8. Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle / Stephen J. Gould. PART III: Cultural Impact and Interpretation: 9. Advertising and Disconnection / Jean Kilbourne -- 10. Adcult and Gender / James B. Twitchell -- 11. Subliminal Sexuality: The Fountainhead for America's Obsession / Wilson Bryan Key. PART IV: Contexts and Audiences: 12. Masculinism(s) and the Male Image: What Does It Mean To Be a Man? / Barbara B. Ster -- 13. Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community / Gary R. Hicks -- 14. Sex-Online and in Internet Advertising / Jacqueline J. Lambiase. Part V: Conclusion: 15. Future Questions and Challenges: Advertising Research in the Midst of Sex Noise / Jacqueline Lambiase and Tom Reichert. |
| 596 ## - |
|---|
| -- |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sex in advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reichert, Tom. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lambiase, Jacqueline. |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
u164697 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| h |
EY8Z |
| i |
33039000698158 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
7302 |