Gonzo marketing : winning through worst practices / Christopher Locke.
Publication details: Cambridge, MA : Perseus Pub., c2001.Description: x, 240 p. ; 24 cmISBN:- 0738204080
- 658.8 21
- HF5415.1265 .L63 2001
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HF5415.1265 .L63 2001 (Browse shelf(Opens below)) | 1 | Available | 33039000668516 |
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| HF5415.12615 .L56 2010 Buy ology : truth and lies about why we buy / | HF5415.1265 .D527 2013 The visual marketing revolution : 26 rules to help social media marketers connect the dots / | HF5415.1265 .H46 2013 Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World / | HF5415.1265 .L63 2001 Gonzo marketing : winning through worst practices / | HF5415.1265 .P57 2014 A social strategy : how we profit from social media / | HF5415.1265 .S393 2007 The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / | HF5415.1265 .S6513 2020 Branded interactions : marketing through design in the digital age / |
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
Includes bibliographical references and index.
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