Gonzo marketing : winning through worst practices /
Locke, Christopher.
Gonzo marketing : winning through worst practices / Christopher Locke. - Cambridge, MA : Perseus Pub., c2001. - x, 240 p. ; 24 cm.
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
Includes bibliographical references and index.
0738204080
2001097865
Internet marketing.
Electronic commerce.
Customer relations--Techonological innovations.
HF5415.1265 / .L63 2001
658.8
Gonzo marketing : winning through worst practices / Christopher Locke. - Cambridge, MA : Perseus Pub., c2001. - x, 240 p. ; 24 cm.
"Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix.
Includes bibliographical references and index.
0738204080
2001097865
Internet marketing.
Electronic commerce.
Customer relations--Techonological innovations.
HF5415.1265 / .L63 2001
658.8