Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher.
Publication details: Chichester ; New York : John Wiley & Sons, c2001.Description: xi, 260 p. : ill. ; 24 cmISBN:- 0471495433
- HF5415.2 .S56 2001
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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NMC Library | Stacks | HF5415.2 .S56 2001 (Browse shelf(Opens below)) | 1 | Available | 33039000663855 |
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| HF5415.2 .J44 2010 Data-driven marketing : the 15 metrics everyone in marketing should know / | HF5415.2 .K24 2006 Guerrilla marketing research : marketing research techniques that can help any business make more money / | HF5415.2 .M35585 2006 The marketing research guide / | HF5415.2 .S56 2001 Inside information : making sense of marketing data / | HF5415.2 .W454 2012 The entrepreneur's guide to market research / | HF5415.32 .A25 1997 What kids buy and why : the psychology of marketing to kids / | HF5415.32 .B46 2015 The smarter screen : surprising ways to influence and improve online behavior / |
Includes bibliographical references and index.
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