Inside information : making sense of marketing data /
Smith, D. V. L.
Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher. - Chichester ; New York : John Wiley & Sons, c2001. - xi, 260 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471495433
2001272456
Marketing research.
Qualitative research.
Statistics.
HF5415.2 / .S56 2001
Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher. - Chichester ; New York : John Wiley & Sons, c2001. - xi, 260 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471495433
2001272456
Marketing research.
Qualitative research.
Statistics.
HF5415.2 / .S56 2001