The social entrepreneur's playbook : pressure test, plan, launch and scale your enterprise / Ian C. MacMillan, James D. Thompson.
Publisher: Philadelphia : Wharton Digital Press, 2013Copyright date: ℗♭2013Edition: Expanded editionDescription: xx, 212 pages ; 22 cmContent type:- text
- unmediated
- volume
- 1613630328 (pbk.)
- 9781613630327 (pbk.)
- 338.04 M228s
- HD60 .M33 2013
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | NMC Library | Stacks | HD60 .M33 2013 (Browse shelf(Opens below)) | 1 | Available | 33039001510329 |
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HD58.9 .S64 2002 Strategic Six sigma : best practices from the executive suite / | HD58.9 .U85 2022 Ideaflow : the only business metric that matters / | HD59 .P3548 2004 Ethics in public relations : a guide to best practice / | HD60 .M33 2013 The social entrepreneur's playbook : pressure test, plan, launch and scale your enterprise / | HD60 .R525 2001 Holding corporations accountable : corporate conduct, international codes, and citizen action / | HD60 .S436 2017 Innovation and scaling for impact : how effective social enterprises do it / | HD60.5 .U5 J664 2003 Whistleblowing : when it works--and why / |
Includes index.
Introduction : the creation of social wealth out of poverty -- Phase One: From possible to plausible : pressure test your start-up idea -- 1. Articulate your targeted problem and substantiate your proposed solution -- 2. Specify performance criteria -- 3. Define and segment your target population -- 4. Understand the beneficiary experience -- 5. Analyze the most competitive alternative -- 6. Identify operations realities -- 7. Address the inevitable sociopolitics -- 8. Develop a concept statement -- Phase Two: From plausible to probable : plan your social enterprise -- 9. Frame and scope the venture -- 10. Specify deliverables -- 11. Establish assumptions and checkpoints -- Phase Three: From probable to plannable : launch and scale your social enterprise -- 12. Launch your enterprise -- 13. Manage the upside and downside -- 14. Scale up your social enterprise -- Conclusion.
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