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The social entrepreneur's playbook : pressure test, plan, launch and scale your enterprise / Ian C. MacMillan, James D. Thompson.

By: Contributor(s): Publisher: Philadelphia : Wharton Digital Press, 2013Copyright date: ℗♭2013Edition: Expanded editionDescription: xx, 212 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1613630328 (pbk.)
  • 9781613630327 (pbk.)
Subject(s): DDC classification:
  • 338.04 M228s
LOC classification:
  • HD60 .M33 2013
Contents:
Introduction : the creation of social wealth out of poverty -- Phase One: From possible to plausible : pressure test your start-up idea -- 1. Articulate your targeted problem and substantiate your proposed solution -- 2. Specify performance criteria -- 3. Define and segment your target population -- 4. Understand the beneficiary experience -- 5. Analyze the most competitive alternative -- 6. Identify operations realities -- 7. Address the inevitable sociopolitics -- 8. Develop a concept statement -- Phase Two: From plausible to probable : plan your social enterprise -- 9. Frame and scope the venture -- 10. Specify deliverables -- 11. Establish assumptions and checkpoints -- Phase Three: From probable to plannable : launch and scale your social enterprise -- 12. Launch your enterprise -- 13. Manage the upside and downside -- 14. Scale up your social enterprise -- Conclusion.
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks HD60 .M33 2013 (Browse shelf(Opens below)) 1 Available 33039001510329

Includes index.

Introduction : the creation of social wealth out of poverty -- Phase One: From possible to plausible : pressure test your start-up idea -- 1. Articulate your targeted problem and substantiate your proposed solution -- 2. Specify performance criteria -- 3. Define and segment your target population -- 4. Understand the beneficiary experience -- 5. Analyze the most competitive alternative -- 6. Identify operations realities -- 7. Address the inevitable sociopolitics -- 8. Develop a concept statement -- Phase Two: From plausible to probable : plan your social enterprise -- 9. Frame and scope the venture -- 10. Specify deliverables -- 11. Establish assumptions and checkpoints -- Phase Three: From probable to plannable : launch and scale your social enterprise -- 12. Launch your enterprise -- 13. Manage the upside and downside -- 14. Scale up your social enterprise -- Conclusion.

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