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Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.

By: Publisher: Santa Barbara, California : Praeger, [2019]Description: xv, 176 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1440872449
  • 9781440872440
Subject(s): Additional physical formats: Online version:: Advancing the common goodDDC classification:
  • 658.4/012 23
LOC classification:
  • JC330.15 .K68 2019
Contents:
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Holdings
Item type Current library Shelving location Call number Copy number Status Date due Barcode
Book Book NMC Library Stacks JC330.15 .K68 2019 (Browse shelf(Opens below)) 1 Available 33039001498087

Includes bibliographical references and index.

Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?

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