Advancing the common good : strategies for business, governments, and nonprofits /
Kotler, Philip,
Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler. - xv, 176 pages ; 25 cm.
Includes bibliographical references and index.
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
1440872449 9781440872440
2019014083
Common good.
Public interest.
Social action.
Social policy.
JC330.15 / .K68 2019
658.4/012
Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler. - xv, 176 pages ; 25 cm.
Includes bibliographical references and index.
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
1440872449 9781440872440
2019014083
Common good.
Public interest.
Social action.
Social policy.
JC330.15 / .K68 2019
658.4/012