Paul Rand / Steven Heller ; foreward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research : Elinor Pettit, Georgette Ballance].
Publication details: London : Phaidon, 1999.Description: 255 p. : ill. (some col.) ; 30 cmISBN:- 0714837989
- NC999.4.R27 H45 1999
Partial contents:
Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Book
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NMC Library | Stacks | NC999.4.R27 H45 1999 (Browse shelf(Opens below)) | 1 | Available | 33039000587708 |
Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.
Includes bibliographical references (p.247-249) and index.
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