Paul Rand /
Heller, Steven.
Paul Rand / Steven Heller ; foreward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research : Elinor Pettit, Georgette Ballance]. - London : Phaidon, 1999. - 255 p. : ill. (some col.) ; 30 cm.
Includes bibliographical references (p.247-249) and index.
Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.
0714837989
Rand, Paul, 1914- --Criticism and interpretation.
Design--History--United States--20th century.
Commercial art--History--United States--20th century.
Designers--Biography.--United States
NC999.4.R27 / H45 1999
Paul Rand / Steven Heller ; foreward by Armin Hofmann; introduction by George Lois; essay by Jessica Helfand; [research : Elinor Pettit, Georgette Ballance]. - London : Phaidon, 1999. - 255 p. : ill. (some col.) ; 30 cm.
Includes bibliographical references (p.247-249) and index.
Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.
0714837989
Rand, Paul, 1914- --Criticism and interpretation.
Design--History--United States--20th century.
Commercial art--History--United States--20th century.
Designers--Biography.--United States
NC999.4.R27 / H45 1999