The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
Publisher: New York : Portfolio/Penguin, [2017]Description: viii, 310 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9780735213654 (hardcover)
- 338.7/61004678 23
- HD9999.I492 G35 2017
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
NMC Library | Stacks | HD9999 .I492 G35 2017 (Browse shelf(Opens below)) | 1 | Available | 33039001425130 |
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| HD9995 .H423 U627 2018 Bad blood : secrets and lies in a Silicon Valley startup / | HD9999 .C9472 G53 2022 Chokepoint capitalism : how big tech and big content captured creative labor markets and how we'll win them back / | HD9999 .C9473 N49 2007 The Warhol economy : how fashion, art, and music drive New York City / | HD9999 .I492 G35 2017 The four : the hidden DNA of Amazon, Apple, Facebook, and Google / | HD9999 .M782 E93 2016 Matchmakers : the new economics of platform businesses : how one of the oldest business models on earth powers the most incredible companies in the world / | HD9999 .U53 U536 2009 Going Out Green : one man's adventure planning his own natural burial / | HD9999 .U53 U543 2003 Rest in peace : a cultural history of death and the funeral home in twentieth-century America / |
Includes bibliographical references and index.
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
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