The four : the hidden DNA of Amazon, Apple, Facebook, and Google /
Galloway, Scott, 1964-
The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway. - viii, 310 pages ; 23 cm
Includes bibliographical references and index.
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
9780735213654 (hardcover)
2017037152
Amazon.com (Firm)
Apple Computer, Inc.
Facebook (Firm)
Google (Firm)
Information services industry--History.
Internet industry--History.
HD9999.I492 / G35 2017
338.7/61004678
The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway. - viii, 310 pages ; 23 cm
Includes bibliographical references and index.
The four -- Who are these companies and why write about them? -- Amazon -- How Amazon became the most disruptive firm in the largest economy -- Apple -- Tech goes luxury -- Facebook -- Love is key to longevity and great advertising -- Google -- Our modern-day god -- Lie to me -- The four and funny business -- Business and the body -- All businesses appeal to one of three organs -- The t-algorithm -- What it takes to get to a trillion -- The fifth horseman -- Who will be next? -- The four and you -- Follow your talent, not your passion -- After the horsemen -- Where are the four taking us? -- Acknowledgments -- Illustration credits -- Notes -- Index.
9780735213654 (hardcover)
2017037152
Amazon.com (Firm)
Apple Computer, Inc.
Facebook (Firm)
Google (Firm)
Information services industry--History.
Internet industry--History.
HD9999.I492 / G35 2017
338.7/61004678