NMC Library
Image from Google Jackets

Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

By: Series: Studies in social medicinePublisher: Chapel Hill : The University of North Carolina Press, [2016]Description: xviii, 538 p. : ill. ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781469622774 (cloth : alk. paper)
DDC classification:
  • 368.38/200973 23
LOC classification:
  • RA412.3
NLM classification:
  • W 84 AA1
Contents:
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.

Includes bibliographical references and index.

Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.

There are no comments on this title.

to post a comment.

Powered by Koha