Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /
Tomes, Nancy, 1952-
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes. - xviii, 538 p. : ill. ; 25 cm. - Studies in social medicine . - Studies in social medicine. .
Includes bibliographical references and index.
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
9781469622774 (cloth : alk. paper)
2015029217
RA412.3
368.38/200973
W 84 AA1
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes. - xviii, 538 p. : ill. ; 25 cm. - Studies in social medicine . - Studies in social medicine. .
Includes bibliographical references and index.
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
9781469622774 (cloth : alk. paper)
2015029217
RA412.3
368.38/200973
W 84 AA1