Wal-Mart wars : moral populism in the twenty-first century / Rebekah Peeples Massengill.
Publisher: New York : New York University Press, [2013]Description: xvii, 225 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9780814763339
- 9780814763346
- 658.8/7 23
- HF5429 .M337 2013
| Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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NMC Library | Stacks | HF5429 .M337 2013 (Browse shelf(Opens below)) | 1 | Available | 33039001303204 |
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| HF5415.55 .C37 2007 The marketing mavens / | HF5415.55 .G63 1999 Permission marketing : turning strangers into friends, and friends into customers / | HF5416.5 .N34 2002 The strategy and tactics of pricing : a guide to profitable decision making / | HF5429 .M337 2013 Wal-Mart wars : moral populism in the twenty-first century / | HF5429.215 .U6 F56 2006 The Wal-Mart effect : how the world's most powerful company really works-- and how it's transforming the American economy / | HF5429.215 .U6 F56 2006 The Wal-Mart effect : how the world's most powerful company really works-- and how it's transforming the American economy / | HF5429.215 .U6 M37 2007 Wal-smart : what it really takes to profit in a Wal-mart world / |
Includes bibliographical references (p.ages 205-213) and index.
Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.
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