Wal-Mart wars : moral populism in the twenty-first century /
Massengill, Rebekah Peeples, 1975-
Wal-Mart wars : moral populism in the twenty-first century / Rebekah Peeples Massengill. - xvii, 225 pages ; 25 cm
Includes bibliographical references (p.ages 205-213) and index.
Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.
9780814763339 9780814763346
2012040760
Wal-Mart (Firm)
Retail trade.
Marketing--Moral and ethical aspects.
Marketing--Political aspects.
HF5429 / .M337 2013
658.8/7
Wal-Mart wars : moral populism in the twenty-first century / Rebekah Peeples Massengill. - xvii, 225 pages ; 25 cm
Includes bibliographical references (p.ages 205-213) and index.
Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.
9780814763339 9780814763346
2012040760
Wal-Mart (Firm)
Retail trade.
Marketing--Moral and ethical aspects.
Marketing--Political aspects.
HF5429 / .M337 2013
658.8/7